Glossary
What is BIMI
Definition
BIMI (Brand Indicators for Message Identification) is a standard that displays your brand logo next to your emails in the recipient’s inbox. It only works with DMARC at quarantine or reject and requires a logo in SVG Tiny PS format.
BIMI is published as a “default._bimi.domain” TXT record pointing to the SVG logo; Gmail and Apple additionally require a VMC or CMC certificate. It adds visual trust and lifts open rates for fully authenticated brands.
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