Glossary
What is Double opt-in
Definition
Double opt-in is a two-step subscription confirmation: after the form is submitted the subscriber gets an email with a link, and the address is added to the list only after they click. It filters out typos, bots and other people’s addresses.
It raises list quality, lowers complaints and hard bounces, and serves as proof of consent under GDPR. YourTrend supports confirmed-opt-in forms out of the box.
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